RETAIL STRATEGY: SEGMENTATION EPISODE 2
Som’s Retail Journey | Part 10SEGMENTATION IDENTIFICATIONAug 08, 2026 | 8–9 min read Retail Strategy Segmentation: Field Research Across Café Chains The discussion on Retail Strategy segmentation with Mr. Singh kept replaying in Som’s mind. Sitting in his room, surrounded by menu cards, promotional flyers, and pages of handwritten notes, he suddenly realised something. No amount […]
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