Strategic Targeting: Choosing the Right Customer to Win
Som’s Retail Journey | Part 11Deciding Who You Will Serve — And Who You Will Let GoSep 06, 2026 | […]
Retail, RETAIL STRATEGY
Retail
Explore the world of retail through practical concepts, real-life situations, and engaging storytelling. From retail basics to leadership, operations, customer experience, and business learning, each blog simplifies one concept at a time to make retail easy to understand and apply.
Retail, RETAIL STRATEGY
RETAIL STRATEGY: SEGMENTATION EPISODE 2
Som’s Retail Journey | Part 10SEGMENTATION IDENTIFICATIONAug 08, 2026 | 8–9 min read Retail Strategy Segmentation: Field Research Across Café Chains
Uncategorized, Retail, RETAIL STRATEGY
RETAIL STRATEGY: SEGMENTATION
Som’s Retail Journey | Part 9SEGMENTATIONJun 26, 2026 | 8–9 min read Why Every Customer Is Not Your Customer? Som reached
Retail, Retail Format
Organised Retail Format – Episode 5
Som’s Retail Journey | Part 8CONCESSION RETAIL FORMATJun 19, 2026 | 8–9 min read A Conversation at the Food Court Som
Retail, Retail Format
Organised Retail Format – Episode 4
Som’s Retail Journey | Part 7MASTER FRANCHISE BUSINESS MODELJun 12, 2026 | 8–9 min read Act I: Defining the Master Franchise
Retail, Retail Format
Organised Retail Format – Episode 3
Som’s Retail Journey | Part 6FRANCHISE BUSINESS MODELJun 04, 2026 | 8–9 min read Som had been thinking deeply since
Retail, Retail Format
Organised Retail Format – Episode 2
Som’s Retail Journey | Part 5why retail chains fail in India?May 19, 2026 | 6–7 min read Continuing from Som’s
Retail, Retail Format
Organised Retail Format – Episode 1
Som’s Retail Journey | Part 4 From One Café to a Retail ChainJun 12, 2026 | 7–8 min read Introduction
Retail, Market Evolution & Dynamics
Challenges to Organised Retail
Som’s Retail Journey | Part 3 Challenges to Organised Retail for Penetration in Developing Countries Jun 05, 2026 | 6–7
Market Evolution & Dynamics, Retail
Organised vs Unorganised Retail
Som’s Retail Journey | Part 2 Differentiation of Organised and Unorganised retail May 30, 2026 | 4–5 min read The